Fun fact: Levi Strauss didn't actually invent denim jeans, someone else did; a no name guy. Levi was from Germany, moved to NY and then came a little late to the gold rush in Ca. He saw the need to sell items to the gold miners and got a foot hold in the market of that day, and was able to make a lot of profit and give a lot to charity. Everyone named the jeans after him. Cool huh?